Salon social: For all its potential pitfalls Facebook does deserve a place in your marketing toolkit as possible both inexpensive and very effective for building relationships.

In order to make it work successfully, consider who your audience is think a 10 mile radius from your business, right age or sex, spending power and above all needs. Now target this audience. Don’t let vanity rule: 5000 Likes on Facebook are utterly pointless if you’re in Bournemouth and they live in Scotland.

Your salon database: A comprehensive database is one of the most valuable assets you personally can have and it doesn’t have to cost a penny.

Collect email and postal addresses from all your clients and everyone you meet in business. Add them to your salon till software and hey presto you have a fantastic marketing tool that is unique to your hair or cosmetic salon. Remember to tag them as being ‘prospects’ in order to email this group individually if you wish.

The best way to use for text message: Text message reminders before a consultation are perfect for reducing no shows for hair extensions I think that is their best usage. Being a marketing tool SMS should be approached with caution. Used senselessly and all too often it will alienate clients or encourage them to stay and wait them an offer until you send. And none of us wish to be providing money away unnecessarily, do we? The cost soon mounts up too. As well as in this post I give you another 25 thrifty methods to market your hair or beauty business.

Complacency is getting: can be your absence of interest making loyal salon suite rental consumers feel second rate? There’s nothing more galling than sitting close to a new client whom is being showered with freebie remedies and gift ideas and only paying half the purchase price you’re.

Stop being complacent… shake up that loyalty scheme and show those devoted clients some admiration instead than indifference.

When working with salon and spa consumers we always like to reward loyalty with indulgent treats rather than the usual financial discount:

• It boosts your bottom-line. Why give profit away to consumers who love that which you do?
• It cross sells services, treatments and retail.
• You’ll find it is just as able to retaining clients.

Why visit your loyalty scheme? Cause them to become feel important with a bespoke birthday card supplying a treatment that is complimentary update on their next check out.

We know many till software systems will immediately deliver a birthday email discount, but doesn’t that just smack of the complacency and not enough interest we are talking about? Yes, it is easy. For you personally. But how more special does it feel to have a birthday celebration card with a hand written message land on your doormat having a treat from your hairdresser or beauty therapist? You will find more birthday ideas for salons and spas at Crawford Glam Hair Salon San Diego!